Website Dictionary

Advanced SEO

It is a set of SEO techniques that demand high degree of expert knowledge. Typically involves advanced technical concepts and require a deeper understanding of how Google's algorithm works.

Analytics Integration

Integration of a service that offers tracking and reporting of website traffic.

Basic SEO

Search Engine Optimization is all about finding ways to increase your site's appearance in search results. It requires the knowledge of a website's tags, an ability to learn which keyphrases and keywords to focus on.

Contact Form

It gives your visitors an easy way to reach out without opening their email software. After a set of questions is filled out, you can automatically direct an email notification to the right person to assist them.

Content Management System

A CMS allows users without any coding skills to edit content to websites using an interface. WordPress is by far the most popular CMS, followed by Drupal, Magento, Squarespace and other.

Conversion Optimization

Website design according to best marketing practices to turn more visitors into customers

Custom WordPress Theme

It is a way to get rid of the constraints of a pre-existing layout or template. A custom theme helps you gain full control over the customization of your website, integrating any available functionality to it.

E-Commerce Functionality

E-commerce, also known as electronic commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. It gives you the ability to control your inventory, track orders, and create new products.

Email Template Management

The management of email templates by a platform administrator or a brand's content manager so they meet its standards. Email Templates allow you to customize the formatting and text of emails and are mostly utilized for marketing & confirmation purposes.

FAQ Page

An effective FAQ page can inform, and guide visitors to find answers to their queries in a single place. This, not only makes life easier for your website users, it can save you time as you don't have as many clients contacting you for answers.

Landing Page

Landing pages are designed for conversion. They are customized to a specific offer or campaign and guide visitors towards a single call to action.

Live Chat Integration

It's a customer service application that provides chatting solution for business. Live chat has become one of the leading digital contact methods for online customers.

Login Page

It's an entry page to a website where users usually enter a username and password combination for identification and authentication.

Logo

It is a graphic mark, symbol, emblem or it may take the form of a stylized version of the company's name. A logo is used to identify a product, company, organization, or brand.

Long Scroll Website

It is a website developed in such a way so content is added dynamically, usually to the end of the page, without the need of any interaction. Long scroll and infinite scroll techniques are used to increase the engagement of people and the length of time they spend on a site.

Map Integration

Adding a simple Google map with a marker to a web page to show your location, or let users get directions to your palce.

Newsletter Subscription

It is the process of adding a user's email address to the website's mailing list. A newsletter allows you to have the information you want delivered in the email boxes of your subscribers. They can contain simple text or HTML-formatted text and images.

Payment Gateway Integration

Payment gateways connect the merchant's website and their payment processing bank, allowing secure transfer of financial details.

Photo Gallery

It is a simple and practical way to visually represent your work, products or services you offer. It also boosts your website in search engines & allows digital media be categorized into sets so filters can be used as well.

Plugins/Extensions Installation

It is a piece of software that, after its installation, allows your site to do things it otherwise wouldn't be able to do.

Prototypes

They help UX designers show how the final product would look and function. Also, prototypes can generate feedback from team members and test groups of users.

Rebranding

It is the process of changing the corporate image of a company or organisation. It may involve changes to a brand's name, logo, marketing strategy, design or concept. The target is the development of a new, differentiated identity in the minds of consumers.

Responsive Web Design

In responsive design, there may be resize or reposition of page elements so they dynamically adapt to the viewport of a browser.

Review System

Allowing your customers to write a review, giving them the powerful feeling that what they've written may benefit others.

SSL Certificate

SSL certificates make SSL/TLS encryption possible. They enable websites to move from HTTP to HTTPS, which is more secure.

Sitemap

It is a file where information about the website pages and the relationships between them is provided. Search engines read this file to crawl a site more intelligently. A UX sitemap is a hierarchical diagram of a website or application showing how pages are linked and labeled.

Slideshow

It is a presentation of a series of images viewed sequentially on a screen. Their transition may be automatic and at regular intervals or manually controlled by the user.

Social Media Integration

Adding links to your social media profiles, or a Twitter feed/an Instagram gallery on a page, including sharing buttons on blog posts, and allowing users to sign-up/log-in with Google or Facebook, are all ways to integrate social media

Ultra-Fast Loading

Cache boost, hand-crafted code, image optimization, no dead code & errors, correct resource prioritization, use of Content Delivery Network & script minification. More or less, all increase web page performance.

Unique & Custom Design

A web page or entire website designed from scratch out of a fresh idea. It's usually a template or a theme created so that fits exactly your needs & the appearance you want to achieve.

User Experience

This term refers to the way people interact with a designed product. It is focused on designing digital and physical products that their use is intuitive, sensible and efficient, meeting users' needs in a pleasant way.

User Journey Tracking

Finding the path that users of a particular website may take to reach their goal. User journeys are used in designing websites to identify the different ways to enable users to achieve their goal as quickly and easily as possible.

Wireframes

Wireframes come first in the development process to show the available functionalities and basic structure of a page. User journeys and needs are taken into account. Typically, they don't include any content or visual design.

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